Build Your Business with (SMS) Mobile Marketing
What is SMS Mobile Marketing?
There are about 6.8 billion people on the planet and approximately 4.5 billion of them have a mobile or cellular phone. Mobile marketing allows your business to directly advertise to your customers via their mobile or cell device. Mobile SMS (Short Message Service) marketing provides a new opportunity to reach your customers directly. It can increase the revenue of your business and help to build your brand by enhancing its perception in the marketplace. Your business will stand out and your relationship with your customers now has a new communication channel: Text messaging!
SMS mobile marketing is highly personalized, interactive and makes an immediate impact. When used to complement your service or other promotions, SMS marketing has been proven to be very effective and will generate increased sales for your business.
Why Marketers Love Cell Phone Marketing
Mobile Marketing Reaches Into Our Personal Lives
The Power of SMS Marketing Campaigns
This is a campaign where you actively engage in collecting mobile phone numbers using a keyword sent to a short code, which adds the customer's number to your messaging platform database. Once the numbers are collected, you can then prepare a special promotion or special offer update and send a mass message to potential repeat customers. Customer's phone numbers can be collected easily, either through online survey sites, opt-in forms or offline, using customer loyalty forms, raffles and draws, etc. This is how easy it is! It is however, very important that the customer is aware that their number is being collected and being used for future communications and that they are given the opportunity to opt-out at any stage they feel comfortable. Customer must volunteer and authorize their number; otherwise companies can face huge fines.
Short Codes Make Business Building Easy
Short codes are special shortened phone numbers that your customer can use to engage and interact with you. They are typically 5 or 6 digits in length. They are recognized globally, by wireless carriers, so it doesn't matter where in the world you live. Short codes allow customers to opt-in to the marketing database of a particular business. These short codes can be placed on websites, offline advertising, etc. When a customer sees it and is interested in receiving a benefit or value from the company's communications, it 'subscribes' using this code. Customers are always given the option to 'opt-out' whenever they wish. This is to comply with permission based retail legislation.
Effective SMS Mobile Marketing Example
This particular ad was for an online DVD store.
"Get a 15% discount on your next purchase by joining our VIP Club! Simply text DVD to short number 41513 and get a special 15% off coupon that should be inserted into the next purchase order form. You will receive valuable information about our latest releases and exclusive offers on your mobile screen."
(Notice the short code in red)
For more sample text and SMS ads that you can send to your prospects, ACX has created a few HERE
If you are interested in learning more in-depth knowledge and training about SMS Mobile Marketing, Ad Click Xpress will have more detailed material coming very soon!
Be sure to check out the many ways to promote your business on the convenient EMG Resources page.
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that is great want to be part of this
Im looking forward in making a secure income empire
It's up to you, how successful you are - keep in mind that good promoters ALWAYS make great money!